HIYA! HAVE YOU ALWAYS WONDERED WHAT THE DIFFERENCE IS BETWEEN MASCULINITY AND FEMININITY? SOCIOLOGISTS HAVE WONDERED FOR AGES. WONDER NO MORE, VALIANT SEEKERS OF SOCIOLOGICAL TRUTHS, THE ANSWER IS HERE, THANKS TO ANNE FRENCH, NOW WE KNOW.
what. the. fuck.
Has anyone seen the new Anne French ad?
It's really bad.
Like, bad enough to already be a nominee for my Worst Ad Campaign of the Year award. How do I hate it? Let me count the ways:
i) the word 'femininity'. seriously, what does it even mean.
ii) so now women who wear utilitarian clothes instead of being pure ornamental (=wearing clothes that are basically useless for work) are all hairy? Kya matlab kya hai bhai?
iii) IT'S WINTER FOR HEAVEN'S SAKE. I MEAN TIME DEKH KAR MARKET KARO WOMEN WEARING SLEEVELESS CLOTHES. You know what message it sends? "Hair-removal products make you retarded."
iv) WHAT IS UP WITH THE GENDER POLICING? Can women not express themselves in a variety of styles (and indeed, genders) and still retain femininity (there's that stupid term again)?
v) Furthermore, the ad implies that certain behaviours aren't 'feminine'. If you examine closely what the good and bad women are doing, you'll notice that a lot of bad/hairy women doing what's traditionally known as 'mens' work.'
vi) WHO IS THIS AD EVEN TARGETING FOR FUCK'S SAKE IT MAKES NO SENSE TO ME.
(ps. if anyone can get me a picture of the ad/video, I'll put it in here)